Corporate Gifts and Souvenirs

The corporate celebration took its modern form at the end of the 19th – beginning of the 20th century. It developed significantly in the capitalist states of Europe and America. Around the same period, democratization of society occurred in many developing countries. At that time, the concept of "motivated labor" appeared in human consciousness: people began to understand and practice business. Thanks to motivation, they worked harder, which brought profit to owners and decent salaries to employees. Celebrations in collectives became frequent events where successful workers were rewarded, and achievements recognized. Restaurant Belovezhskaya Pushcha

Today, a corporate celebration is a powerful tool in the hands of management for building a cohesive, efficient team of like-minded people. Gifts and souvenirs play an important role in organizing and conducting such celebrations.

It is no secret that any corporate event aims to strengthen the team, enable closer acquaintance, and facilitate communication among employees in an informal setting. An equally important aspect is that this event usually serves as a milestone marking the company’s achievements. Awards and incentives typically fall outside working hours and coincide with such celebrations.
Corporate events are often divided into two categories: depending on the ideology of the event (celebrations for employees and for partners) and the type of company event (banquets, countryside trips, family gatherings, and various presentations).

Let us consider the last group in more detail.
Banquets (corporate parties) are the most common office events, held either in restaurants and cafes or, if office space permits, within the organization’s premises. Quite often, official celebrations are arranged, which always include awards and gifts. Any corporate gift is characterized by solemnity, formality, and the unique style of the company, emphasizing the individuality of each employee.

Trips to the countryside are usually organized to celebrate special company dates – for example, the company’s anniversary. Such events are typically held outdoors in the spirit of competitions. The only factor influencing them is the weather.

Family events are held outdoors and are competitive in nature, involving contests between employees’ families. They are often organized as company tours (this is more typical for large industrial enterprises).
Presentations are usually timed to certain events within the company – the opening of a new department, a store, the launch of new technologies, etc.