Selling townhouses: pricing, demand, layout advantages, and buyer interest.
What are the advantages of selling a townhouse
On the Russian market there are situations when supply creates demand. This applies to the so-called "artificial" demand for townhouses. Construction needs force building specialists to erect townhouses, and only after they are built do buyers emerge. Undoubtedly, there has always been demand for cottage settlements, but consumers are mainly attracted by relatively affordable prices.
The average cost per square meter of a private house is about $2,000 per square meter (for a 250 sq. m. section) with a land plot of 2–3 sotkas. There are townhouses at lower prices as well, almost $1,000 per square meter. Such country real estate around Moscow and the Moscow Region is located along the Leningrad and Volokolamsk Highways. A fully finished townhouse in Meshchersky is offered at $4,500 per sq. m., which is explained by its proximity to the city, and along the Rublyovo-Uspenskoye Highway a townhouse in a cottage settlement costs on average $5,000 per sq. m.
It is indisputable that in a terraced (linked) house all utilities have been brought in and are included in the price. However, not all centralized utilities are provided to cottage settlements — the Moscow Region cannot supply communications to each individual cottage. Accordingly, utility and maintenance payments for townhouses are lower than for detached cottages.
Developers note in interviews that this cottage format is certainly in demand among middle-class consumers: young people leading an active lifestyle. Consumers at this level are already ready to move to live in cottage settlements — the Leningrad Region offers convenient cottages for living outside the city. However, at the moment these consumers simply do not have the opportunity to buy a detached cottage with a large land plot. Townhouses will be the format that is most optimal for these people.
According to experts, the largest supply of townhouses on the market is provided by integrated cottage settlements: the sale and purchase of townhouses there is mainly determined by the location of the property and its distance from the Moscow Ring Road (MKAD). In addition, consumers are interested in the presence of fairly developed infrastructure: kindergartens, schools, shops and supermarkets. "There is an assumption that for townhouse residents the most important factor is transport accessibility," realtors say, "rather than so much the uniqueness of the ecology, the presence of large forest areas and a substantial land plot."