How to promote your online business: effective digital presentation strategies.
Options for presenting an online business
Heads of state consider the only way out of the global financial crisis to be expanding the volume of small and medium-sized businesses. The President of the Russian Federation has said that in times of crisis businesses should be offered greater support. Authorities single out the agro-industrial sector and high-tech (hitech) — in other words, agriculture and agro-industry — among the various fields for entrepreneurship development.
The government has repeatedly emphasized that by developing the domestic agro-industry there will be a chance to make agricultural products cheaper, enabling a larger number of agricultural firms to produce them. The development of high-tech businesses and agricultural machinery, in particular, should give rise to other types of businesses in Russia. How can this idea be implemented in practice? The answer is simple: high-tech and the internet will allow both a small agricultural company and an advanced agro-industrial complex to reduce expenses for maintaining sales staff, for product delivery, and for purchasing agricultural machinery.
For the establishment of agribusiness and other types of starting and growing a business, the internet offers a huge number of opportunities. By creating a company website, owners can adopt the following business models:
An advertising portal will help its owner not only to advertise and offer the goods and services of their enterprise, but also to earn income from placing advertising. You can consider placing banner ads, articles, contextual advertising, announcements, presentations, and reviews.
A site whose pages are leased will also provide additional income in addition to publishing your contact information about your agricultural firm and the services and products you offer. With such a portal you can earn income by leasing pages of an online store, mini-sites, and galleries.
A communication project, which can also become your business-card website, will provide an opportunity to earn income from services that create connections with investors, government agencies, and clients.
A commercial site will allow you to sell not only your own products, but also magazines and guides related to your line of business. For example, if you own an agricultural firm or manufacture agricultural machinery, literature on the subject, reviews, and magazines devoted to agribusiness and the agro-industry can also be included in your online store's catalog.
The commission model, which generates income from transactions concluded through your website. In addition, you can create a consulting project that will help generate profit from carrying out marketing research orders, and from collecting and monitoring information related to the market for agricultural products and the agro-industry.
If you understand all the options for establishing your own business using high-tech, you realize that developing a project is not only a costly outlay of money, but also an opportunity to obtain additional income through the online presence of your agro-industrial complex.