Short summary of article about: website promotion – SEO and tools.
About website promotion
Despite the fact that nowadays all relations are built on market-economy principles, a site's position in the top listings of search engines cannot, unfortunately, be bought even for very large sums. The most reliable way to appear on the first pages of search results on Yandex, Google and Rambler is website promotion, which includes populating it with quality content, ensuring PR activity, proper navigation, and so on.
The main rule search engines use to select results is the usefulness and functionality of the site. In other words, a search engine evaluates a site's usefulness by how well the information it contains matches the user's query. Based on this, a crucial component of promoting and advancing a site is search engine optimization, which makes it attractive to search engine crawlers. Professionally performed search engine optimization helps place a site among the top results for key queries, which in turn becomes the foundation for successful growth in its traffic and, accordingly, revenue.
Site optimization is a multifaceted process covering areas such as forming the site's semantic core (keywords), optimizing text for search queries and the HTML code, adjusting meta tags, changing the site's link structure, and a number of other tasks.
To achieve maximum effectiveness it is best to start the optimization process at the website development stage, preparing the ground for its further successful promotion. Although some developers separate the creation and promotion stages, performing code optimization after the site is created.
Clients can check the effectiveness of the optimizers' work by entering various search queries related to the topic of the promoted site into the search bar. Depending on the chosen promotion scheme, the results will be shown as the client's advertising banner, a text link (contextual advertising), and, of course, a direct link to the site.
When choosing optimization contractors, bear in mind that site promotion can be carried out by "white" methods that ensure the site's favorable reception by search engines, and "black" methods that do not guarantee the site's continued viability in the search environment.