Dive into the Beautiful World

Today, it’s hard to imagine our fast-paced life in a big city without beauty salons. Professional masters take care of our appearance, create new looks, and highlight personal style—giving us renewed energy and positive emotions in our daily race for success. A constantly expanding range of services awaits us in Moscow’s salons, which now number more than 3,000. All you need to do is choose one close to home or work, consider the pricing policy, and most importantly, assess the quality of service and offered treatments. The large number of beauty businesses is a sign of how profitable and fast-growing this industry is.

However, starting your own beauty business is no easy task. Many challenges await: choosing a location, designing the interior, purchasing professional equipment, and solving countless organizational matters. You can buy a ready-made business, consult a company that specializes in launching businesses, or build everything from scratch—the decision is yours.

If you decide to try your hand at creating a beauty business, you must understand the demanding journey ahead: find suitable premises, analyze the competitive market, receive approvals from sanitary and fire safety authorities, develop a concept and brand identity for your salon, prepare a design project, select professional salon equipment and cosmetics, design your service offerings and pricing model, hire qualified staff, prepare advertising materials, and ideally, launch a website.

But there’s one big “BUT”: your business must have a spark, something unique that makes clients choose your salon instead of the one across the street. That could be loyalty programs or an eye-catching design that appeals to even the most refined clients. After all, professional salon equipment and furniture—like shampoo chairs, styling stations, and reception desks—can serve not just functional roles, but also attract clients, create ambiance, comfort, and lend your salon a distinctive character.

If this profitable venture of opening your own beauty salon appeals to you, and you are ready to fully dive into the world of beauty—go for it, and success will follow!