Street advertising explained: methods, effectiveness and legality...
What are flyer distribution and posting notices
Posting notices — why are they needed? How can information be properly conveyed to interested parties?
The necessity of notices, and what flyer distribution is for.
We see notices everywhere. On every corner, at crossings, on bulletin boards and simply on building entrances there are all kinds of notices offering various services, advertising shoes or a beverage. Passing by, we involuntarily take a look, read the first lines, and sometimes stop to read to the end. Flyers are handed out near subway stations and at crossings. Notices are designed to catch the eye even of someone who is not particularly interested. For example, the subway. Thousands of people use the subway every day; handing out flyers in the subway works quite well. While waiting for the right stop we involuntarily look around, searching for something to read. That's where notices posted on windows, walls and doors come into play. Before we notice it, we begin to read and re-read notice after notice. I should note that sometimes you can find quite interesting and useful information in what seemed like meaningless advertising posters and notices.
So why are these notices needed?
They are advertising the product, item, or company that we see in the notices. Even an ordinary person who wants to sell, buy, or trade something can write a flyer and post it on bulletin boards. There are even special classified sections in newspapers for placing notices. Almost every newspaper allocates a page where you can place your ad for a fee or for free. And there are countless websites that specialize in classifieds. That's right — it's convenient. Anyone can open a newspaper or go online and find what they're looking for. All you need to do is type "classifieds" into an internet search engine and you'll get links to hundreds of classifieds websites. You can also write and submit your own notice, which can be posted on numerous sites, increasing its visibility.
You can also earn money from distributing them.
Nowadays the job of a flyer poster is quite common. The work is fairly simple but necessary. If you present an announcement to a larger number of people, there will inevitably be those who become interested in your ad. It's a form of advertising. Another method of distributing notices is slipping them into residents' mailboxes. When taking a newspaper, a person will inevitably glance at and read the notice, or at least pay attention to it. There can be many methods of distribution — the more original the method, the easier it is to achieve the desired result. Posting flyers is considered one of the most effective BTL (below-the-line) tools, along with handing out flyers on the streets and posting notices.
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