The Belarusian online advertising market is growing at an unprecedented pace

 This was announced at the regular July meeting of executives and specialists from the largest Belarusian platforms and internet sales houses, reports the resource Marketing.by. At the meeting, experts assessed the size and dynamics of the development of Belarus’s display online advertising market. The meeting was initiated by the media agency ZenithOptimedia Belarus.

In the first half of 2013, the volume of the Belarusian display online advertising market almost matched the results of the second half of 2012. Spending on display online advertising over six months amounted to 4.5 million dollars, including VAT. Of this amount, 4.11 million was realized on the platforms represented by the meeting’s participants. This figure includes banner and text advertising and special projects, and does not include contextual advertising or directory advertising.

According to experts’ forecasts, in 2013 the volumes of the display online advertising market in Belarus will continue to grow and by the end of the year will exceed 11 million dollars. If we add contextual to display advertising, this will guarantee the online advertising segment as a whole a solid second place by total advertising expenditures in Belarus for 2013 after television, writes BelaPAN.

Representatives of Onliner.by, RG Media, "Web Expert", "Video International-Minsk", "TUT.BY Media", and ZenithOptimedia Belarus took part in the meeting.