Why a corporate website matters and how it boosts business.
The Growing Role of a Corporate Website in Any Company's Business
Just a few years ago, a website was a luxury that small companies set up to boost prestige, while large companies mostly used it for promotional purposes.
Today, a business website is an integral attribute of successful promotion and well-thought-out marketing for companies of any size for several reasons: A website allows you to instantly convey any amount of information to interested parties, as if you had handed a customer a huge illustrated printed catalog with a most detailed description of your products and all their advantages. A website serves as your company's online representation. You can create either a simple business card site used primarily for finding contact information, or a robust resource needed for product presentations. A website can be a direct sales tool. This refers to online stores that allow customers to place orders from home and receive them in the shortest time. Many large online stores started as small departments of brick-and-mortar shops and later became independent and highly profitable. You can use a website as a highly effective advertising platform. A wide variety of businesses—most of them not even related to the Internet—use their websites as primary sources of new clients. Put simply, there is no field in which a good website couldn't bring you around 80% of your customers.
At present, any successful website is a tool that, on the one hand, meets the needs of the target audience and helps it solve its problems, and on the other, is effective for achieving the company's marketing goals. A large corporate website also takes on another important role in the development of a big company: it can be used for internal coordination—HR management, project management, and solving many other tasks. A website can be used to automate many processes—from notifying clients about the stages of various work (for example, the status of their order or sending daily photos from a construction site) to implementing a system for gathering market-wide information.
What unites successful business websites? Essentially, just one thing—they are useful to the user and are built to a very high standard. If you want to invest in the online sphere, that is, invest in your future, work only with professionals.