Website Promotion

The Internet has long since become a universe — an invisible universe that exists in millions of computers. People work here, shop, communicate, relax and even have sex. This universe is constantly growing and expanding. No joke: every day tens of thousands of new websites appear in it.

How not to get lost in this boundless ocean of information? How to find what you need? The answer suggests itself — search engines like Google, Rambler and others will help. But there is another side to the coin. You have your own website and want it to be visited. How do you attract attention to it? It's one thing if it's a niche site devoted to a hobby, for example cross-stitching — cross-stitch enthusiasts will somehow find you, since there aren't many such sites. It's another matter when you create a commercial site and want to earn real money from it, even if only enough for beer and cigarettes.

I'm not even mentioning the sites of various companies and small businesses, which clearly need to attract potential clients and customers. Therefore, the problem of promoting websites created specifically for these purposes is becoming increasingly relevant. Advertising on other, already well-established sites is, alas, not cheap. Posting active links on various forums can make you an unwanted guest. Free classifieds are of little use. But search engine optimization, the so-called SEO, is precisely the tool that helps promote a site to more favorable positions in site rankings.

Put simply, this means that a website should be built in such a way that search engines (Google, etc.) see and highlight it first. There's nothing particularly mysterious about it, really. To position a site you just need to follow a few simple rules. Less text, but more concreteness. The vast majority of users go online not to read long and tedious texts. It's no wonder that internet slang includes linguistic “gems” that show a user's inability or unwillingness to read long articles. Keywords should be highlighted; various fonts, headings, subheadings and tags will help with that. You should also consider the ease of use and how your potential visitors perceive the site, which largely falls within the realm of psychology.

It should be noted that website creation is a whole science and a quite different story. Here, above all, it's about the site's content and the forms of presenting material, or, as they say, the content. Naturally, you cannot constantly post unique material. But even a rather overused piece of news can be turned into a gem — just add a bit of imagination; that's what many do, albeit with mixed success. And visual material — photographs, illustrations, and, where possible, video — is simply a necessity. Undoubtedly, much depends on the specifics of the site. There is no universal recipe. Only the main principles are set out here, many of which have long been known or are implied. But by following them, over time you won't have to say: "Come on in, kids, to Uncle Petya's websites!" You won't need to invite them — they will come to you themselves.