SEO promotion: how to succeed by following the rules.
SEO website promotion — a game played by the rules
The abundance of advertising on the Internet offering site optimization services, SEO promotion and marketing suggests that targeted search engine promotion of websites is not entirely fair toward search engines. After all, robots look for the information that best matches the entered query, and SEO website optimization and SEO promotion place at the top of the results those sites whose owners are willing to invest more money in advertising, don't they?
It would seem that a direct "imposition" of a specific resource on users occurs, thereby limiting their freedom of choice and their ability to find what they are looking for?
However, one should take a closer look at website creation and promotion: since a site is created for specific purposes (as an informational project, as a shop, or as a company representation), the site's content corresponds to the queries for which search promotion is conducted, right? In other words — a webmaster, when promoting an Internet site, helps the user and no one else! A user enters the query "dance school advertising" and gets on the first page a list of companies that can professionally create online advertising for a dance school's website, and since the company itself is in the search top results, it means professionals work at that internet advertising agency who actually know what site optimization for Saint Petersburg, or Moscow, or any remote region means.
So, there is no imposition happening?! Quite the opposite — the resource most useful to the user will be found faster than others!
Someone might say — "I'm looking for information, but the search only finds stores!" — but SEO promotion of sites is carried out for certain, carefully selected user queries, and if you are looking for information but cannot find it, then most likely you are simply formulating your query to the search engine incorrectly.
If you want to find the filmography of your favorite actor, you don't need to type his surname with initials into the search — of course you'll be offered to buy discs with his films. You should enter an appropriate query like "filmography of my favorite actor"! Be sure — you will find exactly what you need!
The overall conclusion from the foregoing is the following — SEO promotion of sites and Internet site promotion in no way interferes with the searches of ordinary users; the work of optimizers is completely based on search engine algorithms, and no optimizer can play by his own rules! He can only optimize a site, fill it with useful and interesting content, and make it convenient for visitors — and that is playing by the rules!
