Using flash banners to promote Belarus’s Brest region sights.

Advertising the Attractions of the Brest Region of Belarus Using Flash Banners

Advertising attractions using Flash banners is very common today. Experience shows that Flash banners quickly capture users' attention. This explains their incredible effectiveness.

Let's look at the process of planning an advertising campaign using Belovezhskaya Pushcha as an example — one of the attractions of the Brest Region of Belarus.

As a rule, advertising attractions is aimed at attracting tourists. Many travel agencies today promote resorts and sights to reach their target audience. Flash banners are excellent helpers in this.

You should start planning an advertising campaign by determining the budget. Nowadays the cost of creating a banner is not high; however, it all depends on the banner's complexity, its size, etc. Once you have determined the budget for the campaign, think about how to attract visitors with a Flash banner. This is where your imagination must work.

An exclusive banner style and its content can not only attract a user's attention but also turn them into your client. When advertising Belovezhskaya Pushcha, we recommend using high-quality photos of the forests and images of trees up to 300 years old.

Along with using photographic materials, you should use high-quality text that will catch the viewer's attention. As a result, you can create several different scenarios for building a Flash banner, for example:

1. Against the background of a beautiful, vibrant forest an animated text appears: "The unspoiled nature of Belovezhskaya Pushcha has preserved all its beauty and pure forest air for you. Reach out and touch trees that are about 200–300 years old. Our travel agency is your ticket to the paradisiacal corners of the Brest Region." Of course, all of the text should appear in stages.

2. A smooth slideshow of forest photographs is followed by clear close-ups of plants and animals. The banner also contains advertising text, but short, such as "Excursions in the Brest Region" or "Book a tour of Belovezhskaya Pushcha with tour operator No. 1."

For advertising Belovezhskaya Pushcha, banners sized 468x60 are ideal. Such banners are best placed in the site's header or centered within the main content. Flash banners 88x31 are great for exchanges with other resources, and producing Rich-media banners will quickly promote the tour to a wide range of potential audiences. If your budget allows ordering a Rich-media banner, it is best to choose this option.

Today you can quickly order a banner from one of several design studios. Qualified staff will explain how to submit an order via the Internet. Competent design specialists will offer you many different options for creating high-quality, clickable banners.

By ordering Flash banners from a web studio you ensure a 100% effect from the banner's impact, but only if you take care to place the banner correctly on external resources. The cost of creating a banner will depend on many factors. As soon as you provide the studio staff with a clear technical specification, you will learn the exact cost of the services; meanwhile remember that "a miser pays twice."