Toilet sales: comfort, trends, and marketing in the plumbing business.
Sale of toilets — a priority in the sanitary ware trade
All human achievements ultimately come down to comfortable living at home and at work. While at work we use ordinary sanitary fixtures — a toilet, a sink — at home people become completely captivated by items from the world of sanitary ware, especially toilets. The sink and other marvels of sanitary ware allow us to take care of our soul and body with pleasure and delight. If we recall our recent past, we can bring to mind phrases like "outdoor conveniences." And that included the sink. Yes, everyone remembers Moydodyr by K. I. Chukovsky and the animated film based on it. What washbasin was there?! Now sinks and washbasins amaze the imagination with their shapes, sizes and functionality. And what was the toilet like? A solitary outhouse standing in the middle of the yard. Nowadays many have adopted such a novelty as the floor-standing toilet.

Residents of villages, unlike us city dwellers, do not know the meaning of words like bathroom furniture. And here one can reasonably argue: is it better to be closer to nature, constantly facing hardships and overcoming them every day (for example, going outside when nature calls in thirty-degree frost), or to surround yourself with comfort and not burden yourself unnecessarily. Whatever the arguments of supporters and opponents of modern sanitary ware, each person decides for themselves how to live their life. But since we set out to understand what sanitary ware provides us, let us try to trace its path through the major cities and what else we should expect from sanitary ware manufacturers.
By the way, there are leaders in this field. Naturally, it is Italian sanitary ware with its unique design. They all produce products ranging from faucets to bathtubs and jacuzzis. All renowned manufacturers have representations in the major cities of the Russian Empire. They establish sanitary ware stores. In periods of weak demand sellers run marketing moves like sanitary ware sales — sinks, toilets, bathtubs, faucets. The internet also comes to the rescue. In small towns it is not practical to open sanitary ware stores, therefore in such areas internet sales of sanitary ware play the leading role. Having the entire sanitary ware catalog before your eyes, you can understand all the parameters of the plumbing setup that interests you — be it bathroom furniture, a bathtub, a faucet, a toilet or a sink — and place an order at the office. Also, bathroom furniture has become an integral part of the bath and toilet. It is made from environmentally clean wood or non-toxic polymer materials. The imagination of bathroom furniture manufacturers is so high that the shapes and design of bathroom furniture take on impossible and exquisite forms that will not dampen the mood of the most capricious buyer.
So let's ask ourselves: is it so easy today to choose and buy a toilet? We need to understand how affordable sanitary ware is, primarily for rural residents. After conducting small marketing studies, one can conclude: in small towns the opportunity to buy a faucet appears when there is a toilet store nearby. At the same time, with the development of internet technologies, an opportunity arises for any inhabitant of vast Russia to use an online bath store, on whose pages one can choose and receive the desired sanitary equipment. For large district centers, internet sales of sanitary ware — baths — become one of the main sources of income. And no one is surprised anymore that from a sanitary ware catalog you can order German sanitary ware, ido sanitary ware, Italian sanitary ware while being in Morshansk and they will deliver it to you from the nearest sanitary ware warehouse. Of course, not all sanitary ware presented on websites can be kept in stock, since the seller bears certain financial risks, and secondly, there are exclusive models of bathtubs, jacuzzis, bathtub-jacuzzis, faucets, sinks and toilets that are in demand in small quantities.
And it is fundamental whose toilets are represented on the Russian sanitary ware market. And since the sale of toilets is the gateway to the market, renowned manufacturers try to offer good and affordable sanitary ware. Names like Bandini and Ido make one look differently at the world of sanitary ware. So, we have clarified for ourselves that acquiring fashionable sanitary ware is not a problem, provided there is desire, and current communications will do the rest. And what awaits us in the near future, what innovative ideas can be realized in bathtubs? It can be assumed that for mixing water bathroom mixers with intelligent control will be used, depending on the person's body temperature. The bathtub will create a sensation of weightlessness, and in the jacuzzi the water will be split into the tiniest particles and your body will be enveloped by steam. And everyone is waiting for the moment when classified ads saying "want to buy a toilet" become history.